Singapore Airlines

Brief

Create a concept for an Instagram Reel series for @SingaporeAirlines that answers common questions that people have about flying.

Details

While most of us are familiar with being a passenger on a flight, planes are still intriguing and remain mysterious to us. Who better to answer these questions than the professionals of Singapore Airlines, who spend most of their time around aircrafts?

The Singapore Airlines Search Engine is a concept for a series of social posts that answers questions that people may have about flying. Along with my supervising Art Director Vania Limantara, I came up with the concept of the Singapore Airlines Search Engine, as well as the lock-up, and mock-ups on how the outcome video would look. Thanks to the team for working together to ensure the vision was executed perfectly!

Art Directors: Joy Cheong, supervised by Vania Limantara

Copywriter and Creative Director: Lauren Lim

Content Creation: Adrian Lim